Why do critics like Rajeev Masand criticize masala movies even if they entertain the majority of the audience?

My answer to Why do critics like Rajeev Masand criticize masala movies even if they entertain the majority of the a…

Answer by Rohan Golwalkar:

1) Because most masala movies are not well made ( talking about quality not about how much masala each movie has)
2) His focus is reviewing movie on merit of quality.

Popular content works as most people don't have an overview of world cinema ( and there is nothing wrong with it- it depends on the interest).

Why do critics like Rajeev Masand criticize masala movies even if they entertain the majority of the audience?

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